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The PosiPair story
Starting a business was not the original plan. The original plan was a research project: discovering why some business owners decided to invest their time and money in doing the right thing.
Sarah Manski was a graduate student in Life Sciences Communication, and what later became PosiPair was originally her research for her masters thesis. She interviewed hundreds of business owners. She asked them, "why did you decide to go green?" They told her, "because it was the right thing to do." But they didn't stop there. In interview after interview they continued on and told her what they needed.
Green business owners said they couldn’t find an effective way to communicate to their customers everything they had to done to make their products in a responsible way. Paying hundreds of dollars for a print ad, or thousands of dollars for a table at a green business trade show, was often not effective, and it was crazy expensive.
Additionally, business owners really wanted to be green from top to bottom, not just piecemeal, but they couldn’t find truly green suppliers for all their business needs. Doing that would be quite a research undertaking.
And then there was the greenwashing. Business owners who are making socially responsible choices are forced to compete on price with people who are making similar, but unjustified, claims. Let’s face it, there’s emerald rainforest green and then there’s pea soup green. We all need a way to quantify effort and investment, otherwise the green economy stagnates.
Sarah heard all this, and more. A light bulb went off in her head (a high-efficiency, long-life lightbulb of course). She turned to her husband and said, "let's start a business."
Now, you should understand that starting a business was one of the least likely things for Sarah and Ben to have done. They are activist types who first met in the anti-corporate hay days of the mid-1990s.
Those students sitting in against sweatshops?
They were the first. Those tree-huggers blocking logging roads and locking down in corporate offices? They did that. Those unionists walking picket lines and striking for more power and respect on the job? Check that too.
They believed some in the carrot, but mostly in the stick. And the good news was that the stick seemed to work most of the time.
While Sarah and Ben (and many more) were chiefly shutting down corporate offices and meetings, many of their friends were spending their time planting carrots. These people poured their sweat equity into community supported agriculture, local business alliances, local currencies, cooperatives, organics, independent media, and more. The carrot planters succeeded. Many of them even prospered. And somewhere along the line, not so long ago, the traditional business community began to take notice.
Maybe they'd gotten sick of the stick. Maybe they smelled the carrots. Maybe both. And maybe it was just the rise of new generations: Gen X and Y putting their values into their work in the same way that previous generations had changed their own worlds.
Today, for businesses everywhere, green is good. It has become a core economic value, like "low cost" or "efficient." And this means that today, the carrot can work as effectively as the stick in moving our economy, and society, to a more sustainable, democratic, and socially just future.
PosiPair is our founder's best effort to help the green economy grow. But they need your involvement. PosiPair allows users to enter in information about where things come from, who adds value, where they are sold, and ultimately, where everything ends up. Can we map the entire green economy? Can we help the green economy to support and police itself?
As newfound champions of the carrot, we believe so. And as experienced wielders of the stick, we remind you that the alternative to PosiPair is a green economy regulated by the extraction industries and their friends in government agencies.
PosiPair isn't just a business, it is also part of a movement. We heard you. We know that you need greater visibility, information, and transparency. We've delivered.
Use PosiPair to plant more carrots.
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A community-led transition to the new economy. We're way beyond green.
CCOF is a full service organic certification and trade association providing premier organic certification programs and trade association benefits to farms, processors, private labelers, retailers, restaurants, brokers, and supporting members including individuals, suppliers and service providers.