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PosiPlanet: Intriguing News & Commentary
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That's right. And it seems that no aspect of our economy is immune to the temptation of greenwashing. Thankfully, there are more than 300 cemeteries and funeral homes across the country offering eco-friendly death care. The Green Burial Council is the standard-bearer for truth and transparency in death care.
I recently attended Eugene, Oregon's famous environmental law conference. In the entryway on the bottom floor of the building where the conference sessions were being held, there were a series of environmental organizational tables including TarSands Blockade, which is using non-violent direct action to stop the construction of KeyStone XL, and Forest Ethics, a national non-profit working to protect our forests. A giant banner hanging above the Forest Ethics table caught my eye. It said, "SFI: Certified Greenwash".
You know it's important to "buy local." What if you could also invest local?
As the Slow Money investment movement grows, Local Investment Opportunity Networks, or LIONs are springing up across the country in places as diverse as: Port Townsend, WA, Portland, OR, Ithaca, NY, New York City, and Madison, WI. A LION is simply a way to connect local investors with local businesses that need loans. It’s a potent alternative to Wall Street.
Small business owners face many challenges, but we don't stay in business long without finding green customers to purchase our positive product or service. A 2009 Edelman survey found that 83 percent of consumers would change their consumption habits if it could help make the world a better place to live – and 61 percent of people have chosen to buy a brand that supports a good cause even if it wasn't the cheapest one. So, how to connect with these consumers?
Japan is a beautiful, magical place. Their sense of aesthetics runs through everything from clothing to architecture to packaging and food. I remember stopping into a small shop to grab a cheese sandwich and receiving something that looked like an art piece - two perfect triangles with the crust removed. Even the bag the sandwich was placed in was beautiful, sealed with a gold medallion. I never got used to everything as art, but I liked it. Food as an art form is celebrated in the Japanese semi-sweet, chewy rice treats called mochi. Once you try it, you'll want more.
I love the summer and with such an abundance of fresh fruits and vegetables around, its a great time to get healthy and happy! If you do the following three things for yourself, you'll feel great and you'll be helping your local farmers.
This Saturday the PosiPair team joins the world in celebrating World Fair Trade Day. World Fair Trade Day is an annual initiative of the World Fair Trade Organization (WFTO). Hundreds of events are organized in more than 70 countries in Africa, Asia, Europe, Latin America, North America and Pacific Rim. When you buy Fair Trade products, you know that the workers were paid a fair wage for their labor and you are a positive force helping to build thriving local communities.
I'm often asked, "What exactly is PosiPair?" Being asked this question means that several times each day I get to describe our wonderful company.
The short answer is, "We're building a website to standardize and compile all the information about the green economy; every eco-label, ingredient list, customer comment, every business and product, and how they're all linked together through the supply chain."
The trick to the "what is PosiPair" question is that we purposely built PosiPair to have maximum usefulness for everyone who interacts with everything in the universe of the green economy, including business owners, customers, non-profit executives, members of green and socially responsible organizations, certification verifiers, activists, etc..
We're lucky in Wisconsin to have so many spectacular green companies. Cream City Ribbon is based in Milwaukee and they make naturally beautiful and luxurious earth-friendly ribbon. After you've heard of Cream City Ribbon, how could you ever go back to using toxic plastic ribbon that's made in China?
Some of you may be in the mood to buy candy this weekend, and as always you can do something good for people and the planet by purchasing products made with union labor. Unions provide many benefits to workers including: higher pay, retirement benefits, health care, collective bargaining representation, and much more. In general, union workers live happier and healthier lives, which makes my jelly beans taste even better.
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