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5 Ways to Engage Green Customers with Your Green Business
Small business owners face many challenges, but we don't stay in business long without finding green customers to purchase our positive product or service. A 2009 Edelman survey found that 83 percent of consumers would change their consumption habits if it could help make the world a better place to live – and 61 percent of people have chosen to buy a brand that supports a good cause even if it wasn't the cheapest one. So, how to connect with these consumers?
1) Partner up with a green non-profit
What kinds of joint projects will benefit the community you live in and benefit both partner organizations? Can you set-up a joint internship program or youth training events? For instance, if you sell coffee, you could pair with a local fair trade group to teach students about supply chains and coffee growing conditions.
3) Invite customers into your creative design process
4) Use social media to increase your transparency
5) Ask your customers for help to green your business
In his book, "We First", Simon Mainwaring advocates for a “We First” economy. Unlike the current economy, the "We First" economy “is a comprehensive system of mindful consumerism in which every single transaction for products and services would include a contribution toward building a better world,” Can you imagine what the world will look like when we get there?
~ by Sarah Manski for PosiPlanet, the blog of the founders of PosiPair.com
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A community-led transition to the new economy. We're way beyond green.