PosiPair is a new online retail and networking platform that connects green businesses, shoppers, and civil society in the growing Lifestyles of Health and Sustainability market.

PosiPair's motto is "Positive Product Pairing," a phrase that describes the unique service the company offers. PosiPair provides businesses with online profiles for themselves and their products, displaying their products' lifecycles, linking to business partners, highlighting their eco-labels, blogging on their green business practices, and using a shopping cart to engage in direct sales. PosiPair enables consumers to review businesses and products, set up personal profile pages, and search by industry, certification standards, location, supply chain, and more.

PosiPair solves two pressing challenges facing green economic innovation:

First, green businesses lack a convenient way to use the web's capacity to help them reach target audiences, improve service, connect with business partners, and increase sales.

Second, shoppers looking for green products need a fresh, responsive alternative to the current "everybody's green" advertising free-for-all.

By making the web more accessible and acceptable to genuinely green businesses, and by bringing more eyes to bear in evaluating public representations of green business practices, PosiPair's online community offers a complete solution.

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