ADVISOR - Michael Shuman
Michael is the BALLE research and public policy director. He is an economist, attorney, author, and entrepreneur. Michael has authored, coauthored, or edited seven books, including The Small Mart Revolution: How Local Businesses Are Beating the Global Competition (Berrett-Koehler, 2006) and Going Local: Creating Self-Reliant Communities in the Global Age (Free Press, 1998).
Website: http://small-mart.org/

ADVISOR - Francis Moore Lappé
Francis is a noted author of Diet for a Small Planet, as well as fifteen other books, living economics advocate, founder of the Small Planet Institute, and winner of the Right Livelihood Award, often called "the alternative Nobel."
Website: http://www.smallplanet.org/

ADVISOR - Ronnie Cummins
Ronnie is pioneer of the organics revolution and the National Director of the Organic Consumers Association.
Website: http://www.organicconsumers.org/
Website: http://www.grassrootsnetroots.org/

ADVISOR - Pete Johnson
Pete has a variety of engineering, sales and marketing experience in the software and electronics industries. Pete is VP of Business Development at Atomm, Inc., founder of 5Elements, Inc. and currently serves on the Board of Directors of Sonoplot, Inc. Previously, he was the Director of Worldwide Marketing for Xpedion, acquired by Agilent Technologies. Prior to Xpedion, Pete was in marketing for Sarvega, an XML router company, which was acquired by Intel and was an associate with TeleSoft Partners, a venture capital firm in the software and communications space. He also held various engineering, marketing, applications and sales roles at Escalade Corporation up to its acquisition by Mentor Graphics and LSI Logic. Pete received his MBA from the University of Chicago and holds a BSEE from the University of Wisconsin-Madison.

ADVISOR - Basil Mundy
Basil is a professional sales, marketing, business development and government affairs executive with extensive senior management experience in the biotechnology and pharmaceutical industries. He also has over 20 years of experience in the Transplantation and Dialysis marketplaces. Basil was a member of the original team that formed one of the newest Johnson and Johnson companies, Ortho Biotech Inc. He managed marketing and business development for The National Kidney Foundation, Schein Pharmaceutical, Inc., MGI Pharma, Celltech (Medeva) Pharmaceuticals and Bone Care International. Currently, Basil is a co-managing partner of Wisconsin Investment Partners.

ADVISOR - Matt Peterson
Matt is the founder of Scenic Wonders Inc (SWI), whose mission is to deliver information and business services to organizations responsible for the strategic application of on-line content and services and of digital television, broadband video telecommunications and other advanced media technologies. Matt has executive experience with numerous other companies ranging from venture-funded start-ups and turnarounds to publicly-traded companies. He has a strong background in hardware, software and on-line media.

ADVISOR - Terence T. Ow, Ph.D.
Terence is an Assistant Professor of Information Technology in the Management Department, School of Business Administration at Marquette University. Dr. Ow was a faculty at the Mendoza College of Business at University of Notre Dame prior to his appointment at Marquette University. He has taught courses in systems analysis and design, both undergraduate and graduate foundation courses in IT, java programming, web applications with PHP and mySQL and emerging technology. He was a member of the steering committee for the Wisconsin Entrepreneurs’ Conference 2009.
Website: http://www.marquette.edu/~owt/

ADVISOR - Allen Dines
Allen serves as the Assistant Director of the UW-Madison Office of Corporate Relations.
Website: http://www.ocr.wisc.edu/